They’re known for taking quite some initiatives like:
Anyway I could go on and on and, but back to the point. Getting people to “like” your brand is one thing. Getting them to interact with your brand actively is another.
M&M’s has quite a history of letting you play with/or against, Red, Yellow, Green and all other M&M’s colour characters. They keep creating occasions to get you and me to interact with their brand.
And they will try anything.
Constantly emphasising the “Always Fun” pay-off with a new initiative.
So here is their newest online campagne: M&M’s Space Heroes. It’s a cross website game. You can drag an M&M’s Spaceship to your webbrowser (see clip) and play Spaceheroes on ANY website you visit.
A truly “Always Fun” way to interact. A game where you can use M&M’s to start shooting down other brands…. Always Fun !