IKEA banner..build it yourself

I have to share this with you.. I assume you know and agree …banners are dead.

So what to do when you still want attention for your brand and product on a plain and ordinary website?

It needs to be in style with your brands philosophy, get attention, create sympathy and if possible have some kind of viral effect..

This is what IKEA came up with: Build your own banner.

the one above is just a movie, the one below you can try for yourself:

I personally think it’s neatly done and fits perfectly within the experience expectation one has when thinking of the IKEA brand.

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