IKEA banner..build it yourself

I have to share this with you.. I assume you know and agree …banners are dead.

So what to do when you still want attention for your brand and product on a plain and ordinary website?

It needs to be in style with your brands philosophy, get attention, create sympathy and if possible have some kind of viral effect..

This is what IKEA came up with: Build your own banner.

the one above is just a movie, the one below you can try for yourself:

I personally think it’s neatly done and fits perfectly within the experience expectation one has when thinking of the IKEA brand.


Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s