Introducing a new logo is getting harder by the minute. So you have to come up with some pretty smart ideas to get people to notice, let alone interact.
It made Pepsi come up with this idea. Part of the “Refresh Your World” campagne is a LIVE online Paintball game, incorporating the new Pepsi logo. Competitors have to shoot on seven cans as fast as possible trying to hit them with the new logo using a “paintball gun”. The game is projected on a 180sq meter screen on an outside location in Rotterdam. As it is an online game you can play the game from your sofa at home.
From April 22st until 27 “The game is ON”, every evening at 21:00hrs. Starting May 1st the game will be launched on Hyves where you can continue to play.